Job Scope
Responsible for photography, graphic design, and content production work such as, but not limited to, product collaterals, social media posts, website banners, promotional artwork, brand ambassador image as follows. Includes
Content Creation:
- Plan, produce Conceptual, Narrative, Branding Videos and Advertisements
- How-to videos
- Plan & produce Infotainment Videos, Youtube Videos
- Lifestyle photos (portrait, product photography)
- Before & after photos of clients with testimonials, regime or kit used.
- How-to instructions on website / printouts
- Develop brochure, visuals, website design, layouts etc.
- Website Key Images and Videos
- Create digital communication materials: banners, EDM, social media, content, GIF, etc.
Social Media Postings: Facebook and Instagram
- Stories, posts, daily reviews, before & after
- Responsible for social media calendaring
- Feed Curation: balancing between REAL reviews, photos and aesthetics.
- Assist with marketing and social media campaigns and implementation of promotion/ launch/ branding campaigns
- Assist with marketing to implement fan events, workshops to build a strong community bond
Key responsibilities:
- Content strategy and execution – content research and planning, copywriting, producing visual assets for Ice's Secret digital channels
- Graphic Design for content creation
- Manage and improve online content considering SEO and Google Analytics.
- Social media management
- E-mail marketing: prepare and schedule eDMs, track performance and optimise over time.
- Identify content opportunities
- Website Management on Shopify
- Plan and execute video and photoshoots for our product campaigns and brand ambassadors.
- Plan and execute market strategy with KOLs, cross brand collaborations, vendors
