Digital Marketing



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  • Job Ref.No: 01183192
  • Budget:
  • Timeline: to be confirmed later
  • Closing on: 15/10/2022
  • Country: Singapore

Part time Job Description

• Developing and planning web, SEO/SEM, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Manage art and copywriting professionals (outsourcing where needed)
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights • Brainstorm new and creative growth strategies • Plan, execute, and measure experiments and conversion tests
• Utilising a range of techniques including paid search, SEO and PPC
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Managing online brand and product campaigns to raise brand awareness
• Instrument conversion points and optimize user funnels
• Evaluating customer research, market conditions and competitor data
• Partner with agencies and other vendor partners
Job Requirement
• Proven working experience in digital marketing
• Experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Strong understanding of current online marketing concepts, strategy and best practice
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Experience in ecommerce, SEO, PPC, Email marketing, and social media
• Previous experience in a similar digital marketing role

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