Branding And Community Specialist

WhatsApp available

Novadax Ltd


  • Job Ref.No: 01191693
  • Budget:
  • Timeline: to be confirmed later
  • Closing on: 13/06/2023
  • Country: Singapore

Job Description

Part-timers & Freelancers are welcomed to apply this Full time position
NovaDAX plays an important role in bringing the benefits of virtual assets (VA, aka crypto) to the mass-market, by providing a technology-driven financial services platform, built to support safe and user-friendly trading to millions.

NovaDAX Brazil is an established brand and the second largest virtual asset crypto exchange in Brazil. Leveraging on the NovaDAX Brazilian experience and proven technology to build and deliver products, we are looking to expand our business globally.

The ideal candidate will expand the company's brand presence by finding the target audience to distribute marketing content to. You will create and implement the marketing strategy using both offline and online methods to gain new customers. The ideal candidate is both a self-motivated individual and a positive team player.

Plan and execute go-to-market strategy for new products, features, enhancements, and new partnerships by forming the positioning, messaging, and value proposition
Keep up to date with the trending topics in crypto and the NFT space. Manage content calendar and produce articles, visuals with the help of contractors.
Be the brand’s voice for communications on social media, engage in mentions on Twitter.
Organise and manage community building activities, community calls, online meetups, establish presence on metaverses.
Manage performance marketing by creating retargeting and similar audience campaigns on social media. Manage creatives, targeting and user acquisition costs.
Lead research and implementation of ads and sponsorships across social networks, search, podcasts, newsletters, and other channels
Establish SEO best practices and manage the content creation process to increase organic website traffic.
Manage influencer marketing on Twitter and YouTube.
Step up and take the lead on challenging, ambiguous work.
Pivot from the micro-details on the ground up to the bigger picture macro view and back down again
Job Requirement
2+ years of previous experience in product marketing.
Experience with setting up marketing funnel tracking and optimizing KPIs.
Concise speaker, storyteller, and writer: you can slice, dice, and distill a narrative from a complex data set into an executive summary
Experience with email, web, mobile/push, and content marketing with a history of focus on the right message for the right customer on the right channel (at the right time!)
Experience in using SEO tools for keyword research, website optimisation and Google console. Be familiar with best practises for SEO and CRO.
Experience bringing products to market in fintech, a startup environment, gaming, e-sports, or SaaS
Hands-on experience with crypto communities and understanding of market trends.

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