Engagement And Loyalty Specialist

  • Job Ref.No: 01183417
  • Budget:
  • Timeline: to be confirmed later
  • Closing on: 07/11/2022
  • Country: Singapore

Job Description

Part-timers & Freelancers are welcomed to apply this Full time position
As the Engagement & Loyalty Specialist, you are responsible for implementing and optimising engagement, retention, and loyalty marketing campaigns/projects across the various brands of Newfold Digital. Your objective is to increase ABPU, upsell/cross-sell revenue, customer lifetime value, and customer tenure.

Main Responsibilities
· Implement and execute engagement, retention, and loyalty campaigns/projects based on customer behaviour, data, and best practices. And, ensure projects have a contingency mitigation plan. This includes project management.
· Liaise with and gather data across departments (and platforms) to understand and analyse various customer segments
· Spearhead initiatives that streamlines and offers better customer experience and loyalty
· Build and optimise the customer lifecycle journey for all customers – to drive business outcomes across all stages – new member, active, retention/churn, etc.
· Use various cross-selling/upselling marketing strategies to drive conversions through our channels.
· Be up-to-date with CRM, retention and loyalty marketing best practices for our industry
· Communicate progress, risks, expectations, timelines, milestones and other key campaign/project metrics to manager, stakeholders, and team members.
Job Requirement
Demonstrated Skillset
· Possess at least a bachelor’s degree in Marketing / Business (or equivalent)
· At least 2+ years of working experience in Loyalty Marketing, CRM Marketing, or Marketing-related field
· Familiar with loyalty and retention programs, the customer lifecycle/journey, and CRM
· Candidate with experience in Technology, Internet & SaaS businesses would have an added advantage
· Candidate with experience in the Australian / New Zealand markets will have an added advantage
· Strong analytical, problem solving, and written and spoken communication skills
· Experienced in working with large customer database and giving presentations to stakeholders
· Consultative and collaborative working style, outcome focused and data driven.
· Some experience in coordinating, and managing customer focused engagement campaigns
· Ability to work under pressure in a fast-moving environment, managing competing deadlines.
· Be self-motivated and able to work with minimal supervision.
· Positivity, resilience, drive and resourceful.

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This job ad was updated on 27/08/2022 at https://www.freelancezone.com.sg/full-time-job/1023310150301183417/engagement-and-loyalty-specialist.html. FreelanceZone.com.sg does not charge any fee or take any commission for finding and applying jobs.
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