Part-timers & Freelancers are welcomed to apply this Full time position
PolicyPal Tech Pte. Ltd. is one of the leading InsurTech companies in Singapore that believes in bringing tech and insurance together for families and communities to manage their insurance needs. We also believe in helping the community attain relevant knowledge on financial planning through gamification, and offering in-app credits incentives that can be used to help them get covered. PolicyPal Tech Pte. Ltd. is a policy management platform that helps users easily keep track of all their insurance policies on a single app. Since 2016, it has helped over *** users manage their policies.
You will be
Come join a creative team dedicated to expanding the reach of PolicyPal brand, attracting consumers to learn about personal finance and planning for their financial freedom. Here at PolicyPal, we strive to provide opportunities for our team to learn, grow and thrive. You will have a direct impact on the growth and success of our financial education academy as well as play a role in helping consumers to take charge of their finances. The right candidate will feel comfortable working in a lean, performance-driven environment while maintaining a strong sense of teamwork and collaboration.
- Conceptualize, plan and direct better execution and optimization of targeting, creative, media, and budget allocation to maximize results
- Planning and executing viral marketing campaigns across social media platforms and drive content creation as part of the marketing funnel
- Coordinate campaign timings, content and delivery with owners of other active channels (eg organic social, PR, paid social, retention)
- Establish workflows for managing campaigns, and ensure timely deployment, budget delivery and performance
- Monitor and consistently improve campaign health metrics and ROI and analyse campaign performance for better optimization in strategies
- Ensure that all key stakeholders are abreast of campaign performance, metrics and next steps
- Plan, build and execute a cohesive strategy that drives sign-up users, and engages them at positive ROI
- Work collaboratively across teams to provide strategy and inputs to drive business conversion