Digital Marketing Cum Media Buying Senior Executive

  • Job Ref.No: 01171351
  • Budget:
  • Timeline: to be confirmed later
  • Closing on: 02/08/2021
  • Country: Singapore

Job Description

Part-timers & Freelancers are welcomed to apply this Full time position
Truegenics Pte Ltd is a personal care Vitamin, Mineral, and Supplement (VMS) company that specializes in Direct Response marketing. We sell our own brand of health supplements to a global audience and strive to add more life into their days. We believe that even the smallest action can define one’s destiny and are committed to the creation of products that enhance the lives of our consumers.

Key Responsibilities
  • Execute high performing media buys that support the growth of the company with high return on advertising sales (ROAS)
  • Ensure effectiveness of campaigns through well thought out campaign strategies and target audience planning
  • Optimize performance metrics of campaigns thorough analysis of campaign statistics and execution of new and innovative campaign ideas
  • Spearhead new media buying platforms and channels together with the Team Lead
  • Develop media buying strategies to facilitate the media buying process
  • Display accurate and relevant advertisements through acquisition of high quality and engaging creative assets
  • Ensure a positive user experience from advertisements to provide the best experience for consumers
  • Recognize and troubleshoot issues and problems encountered in media buying processes
  • Maintaining strong data flow of campaign results through accurate and timely reporting of statistics
  • Creating and copywriting basic advertising assets in the form of copy, video and images
Job Requirement
Key Skills/ Experience
  • Degree or higher (preferably in business/marketing or related field)
  • 1-2 years of experience as Media Buyer or similar role; experience in digital media is preferred
  • Creative mindset
  • Familiar with media-buying, planning and research
  • Working knowledge of media-buying platforms (Facebook, Bing, Google Ads)
  • Familiarity with Google Analytics
  • Ability to work under pressure to meet deadlines and demanding targets
  • Excellent communication, interpersonal and team-working skills
  • Strong analytical skills
  • Attention to detail
  • Experienced with Microsoft Tools
  • Good communication skills, ability to work in a team

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