Part-timers & Freelancers are welcomed to apply this Full time position
PolicyPal is an insurtech company that empowers consumers to start their financial journey through gamified reward-based learning. With over *** users, PolicyPal is building on technology to transform protection and financial services for consumers, financial advisers and insurers across the entire insurance industry. With PolicyPal, your all-in-one insurance platform, embark on the life-long journey to Learn, Plan, Protect and Grow your financial portfolio.Responsibilities:
Craft strategies for the Marketing team, including Digital, Advertising, Communications and Creative.
Prepare and manage monthly, quarterly and annual budgets for the Marketing department.
Ensure our brand message is strong and consistent across all channels and marketing efforts (like digital content, email campaigns, web pages and promotional material).
Set, monitor and report on team goals.
Manage go-to-market for new features and products. This includes product launch in partnership with various cross-functional teams and driving product adoption among customers.
Translate our marketing strategy into a digital marketing roadmap, which you will own.
Lead and optimize our CRM initiatives.
Identify new audience segments within our existing user base to target as well as focusing on emerging market trends and opportunity sizing.
Work on offsite marketing channels like SEO, SEM, and email with product teams to grow acquisition and improve retention.
Market research and data analysis to drive strategic decision making to develop deep customer and market insights to define and drive experiments that optimize resources to achieve the highest impact.
Enhance awareness in the market and effectively deliver on the marketing and business KPIs.
Keep up with trends, lead performance marketing and social media teams to execute on online and offline marketing campaigns, including social media campaigns, content marketing, paid ads, and use metrics-driven measurements to deliver the best outcome, optimize for ROI and budget in each marketing channel.
Generating positive ROI from short and long term data-driven strategic initiatives.
Optimizing channels in order to always improve the performance of PolicyPal’s business.
Knowledgeable about referral marketing and being able to create viral growth.
Track, measure and analyze all initiatives to report on paid marketing ROI.