Digital Marketing Strategist

Duties and responsibilities
Create, develop and manage content for organization’s web presence (including but not limited to, fresh and unique blog posts, pages, press releases, testimonials, FAQs, infographic content, marketing collateral)
Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person
Review existing web content and ensure that all content is up-to-date and adheres to search engine optimization (SEO) best practices and research and implement new SEO trends (modifying body copy, title, meta description)
Work with SEO team and help with keyword research to come up with keyword-specific content
Copy-edit and proofread all content

Work with a cross-departmental team, maintain and develop the master content calendar for all web properties
Oversee freelancers, including writers, copyeditors and community outreach organizers
Research on trending business, Singapore startup topics and keep current with government and industry updates (about company incorporation, taxation, immigration and corporate compliance) through relevant blogs and events
Assure web-based information is archived for future needs and reference
Maintain label social media pages and update label website; work with Director and Manager to development copy and creative content to drive awareness and encourage engagement with consumers

Monitor and manage performance on a day to day basis
Partner with internal teams to understand the client’s marketing goals
Assist in the design and implementation of tactics that deliver against client goals across search, social and display
Understand strategies, tools, and data that can be leveraged to make campaigns more successful
Performs QAs and assist in weekly reporting to ensure accuracy of data and constant optimizations
Handle daily campaign maintenance including bid strategies, performance tracking and pacing reports
Contribute to weekly, monthly, and annual client insights and strategy reports
Maintain current knowledge of growth and changes in the marketplace
Other ad-hoc duties assignments.

Degree/Diploma in Journalism/Advertising/Mass Communications or equivalent
Preferably with background in Corporate Communications/PR/Marcoms
At least 2 years in managing content and production for high traffic websites
Experience with WordPress CMS (Basis knowledge of HTML is a plus)
Basic Adobe Photoshop / Design skills is a plus
Exceptional communication and organizational skills
Written and spoken Chinese language capability is a must
Ability to manage multiple projects in a fast-paced, deadline-driven environment
An excellent command of English
Attention to detail is a vital
Must be able to self-edit
Positive, can do attitude and be a team player