Vice President

Develop IBG's digital marketing agenda to drive marketing and business outcomes Define and deliver effective strategic marketing initiativesfor IBG's digital suite of commercial banking products and services for large corporate customers and small business owners Increase awareness of IBG digital solutioning Drive acquisition, transaction and engagement of traditional customers to digital by leveraging digital marketing tools Develop and amplify thought leadership in partnership with business stakeholders, channel, product and communications teams Ensure maximum ROI on marketing activities

Degree preferably in finance/marketing, with at least 8-10 years of experience in a marketing role Ability to think strategically and handle end-to-end execution Possess strong grasp of current digital marketing tools and strategies Strong writing and editing skills Ability to work across the marketing mix Experience in financial services and/or Mar Tech preferred Demonstrated ability in a marketing role, managing agencies and internal partners as well as converting marketing discipline and strategies into marketing campaigns that impact financial results Knowledge on Cash Management, Documentary Trade, Open Account Trade, and Securities & Fiduciary Services business drivers would be a key advantage