Part-timers & Freelancers are Welcome to apply this Full time position
Use data collected from internal and external data sources to identify insights that help create impactful marketing
Create high-value audience segments using analytics capability via a Data Management Platform for contextualized targeting for paid and owned media.
Responsible for setting overall strategy for data integration and recommend the creation of actionable segments by leveraging signals from disparate data sets. Work
closely with the Performance Marketing team to optimize campaigns and deliver business KPIs via the application of data insights.
Identify targeting opportunities and proactively test segmentation strategies across online channels
Analyse and interpret a range of digital media performance data against campaign KPIs to identify attribution, trends, root causes and follow-up actions
Build and maintain strong cross-functional partnership with internal and external stakeholders to strategise, develop and execute marketing automation efforts