Freelance Job Description
SONNENGLAS team is looking for a proactive STARTUP/SOLAR ENERGY/Public Relations consultant specialised in selling a brand story of a green energy based product to boost our brand recognition in Singapore, where we only recently launched our product.
About Our Company
SONNENGLAS is a startup based in Japan, Germany, and South Africa which creates innovative consumer products that are beautifully designed, useful and run 100% on solar energy. Our product, Sonnenglas, is manufactured according to FAIR TRADE standards in South Africa, employing over 70 workers from the townships of Soweto and Alexandra, Johannesburg.
- Identify our customer segments and the media targeting those segments in Singapore.
- Choose the best angles and write the content of the brand for making an effective appeal to the media.
- Formulate, implement, and validate ideas for the brand to be covered by the media in order to increase exposure of the brand to a variety of media in Singapore.
- Reach out and create connections with media and social media influencers through phone calls, direct messages, emails, etc.
- Update team members on a daily basis using project management tools such as Trello
- Share a progress of projects at a team meeting once a week
- Take other simple clerical duties: shipping samples to influencers and media and replacement of defective products to customers, etc.
Skills and experiences:
- Minimum of 1.5 years of work experience.
- Public Relations/Marketing experience or similar.
- Experience formulating and executing Public Relations/(digital) marketing strategy across online channels
- Start-up mindset. We are looking for an individual who enjoys an ambiguous situation in a fast-paced entrepreneurial environment with a small team.
- Strong problem solving skills. Identify the issues and actively take action to solve the problem.
- Excellent team skills.
- Basic computer skills: Google Apps, Trello
- Sales promotion related work experience (Preferred)
- Experience in eCommerce at a brand (Preferred)
- Japanese or German proficiency is a plus
The ideal candidate would be or have :
- Responsible and looking to drive results.
- Operating the job steadily every day instead of doing all the work once a few days.
- Excited to catch and spread trends using social media
- Content writing
- Social media Marketing
- Content Marketing
- Influencer Marketing
- Press release
- Market research
Additional skills and expertise
- Press Release writing
- Brand management
- Consumer goods
- Less than 10hrs / week
- 3 months (Renewable)