Job Description
Key Responsibilities
· Develop and manage Financial Consultants’ digital marketing activities
· Analyze user data to improve digital customer experience
· Execute tools and platforms on
-boarding processes
· Participate in agency digital initiatives and digitalization roadmap
Digital Campaign and Content
· Develop and manage online lead generation and recruitment campaign strategies
· Develop and manage social media strategy
· Oversee contest incentives redemption and execute other digital projects
· Develop and optimise content for Financial Consultants’ websites and social networking accounts (not limited to Facebook, Instagram, LinkedIn and Twitter)
· Identify new trends in digital marketing, evaluate new technologies and ensure the agency brand is at the forefront of industry developments, particularly developments in mobile marketing
· Maintain partnership with digital agencies
· Analyse and prepare reports on overall campaign performance
· To comply with company's Data Protection policy in relation to collection, use, storage and disposal of personal or sensitive data
Performance Marketing
· Develop, execute and monitor Financial Consultants and Agencies’ media campaign budgets
· Analyse and prepare reports on media campaign performance
· Brainstorm new and innovative growth strategies
Job Requirement
Requirements
· University degree with at least 3-5 years working experience in digital agency, digital media publisher or client-side experience in digital marketing role
· Self-driven and proactive nature
· Patient and active listener
· Basic technical knowledge of HTML and web publishing
· Incredible people skills. Ability to work with teams of creative personnel and content creators. Digital or creative agency management experience
· A passion for new technology. Data
-Driven DNA a must!
· Strong verbal and written communication skills – must be able to communicate effectively both internally with functionally and geographically diverse teams and externally with creative and digital agencies
· Excellent project management skills, good operational and process orientation
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