Programmatic Manager

Ng Hui Ling



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  • Job Ref.No: 01179344
  • Budget:
  • Timeline: to be confirmed later
  • Closing on: 28/05/2022
  • Country: Singapore

Freelance Job Description

The Role Encompasses:
  • Full accountability and responsibility of managing and optimizing complex programmatic campaign setups to deliver on business goals and objectives
  • Ensuring all media goals and strategies are delivered and executed within budgets.
  • Develop best practices around programmatic operations and optimization, and participate in the improvement of campaign management efficiency
  • Be a thought-leader to the entire programmatic team, facilitate and share knowledge internally around industry trends and topics
  • Always question status quo, seeking ways and opportunities to constantly testing and learning to improve performance for PHD’s client portfolio

Key Responsibilities:
  • Own daily operations and master trading-related technologies, including DSPs, DMP, 3rd party ad servers and manual exchanges on behalf of clients
  • Manage client campaigns including: strategy development, project management, report delivery and client communication
  • Assist in the development of processes, documents, checklists, etc. that ensure efficient procedures and continual improvement for both new and existing clients.
  • Continually review campaign performance, develop optimization recommendations and ensure campaign recommendations are implemented (either directly or through partners)
  • Display organizational and leadership capabilities to track progress, execution and consistency of programs.
Job Requirement
Required Skills:

  • 4-5 years of work experience in digital media with hands on experience of programmatic platforms, data analysis in Excel, including Pivot Tables & basic statistics
  • Advanced knowledge of DV360 and Amobee or TradeDesk
  • A developed understanding of and experience with Ad Trafficking and Operations (CM360)
  • Comfortable with ad verification and tag management (GTM)
  • Working knowledge of paid media analytics, tracking and reporting platforms
  • The ability to deal with macro and micro issues with equal enthusiasm and rigor
  • Strong written and verbal communicating skills

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