Mobile App User Acquisition Intern



  • Job Ref.No: 01173707
  • Budget:
  • Timeline: to be confirmed later
  • Closing on: 18/10/2021
  • Country: Singapore

Job Description

Part-timers & Freelancers are welcomed to apply this Full time position
YoRipe is an interest based community platform starting with cooking. The Community shares and learns on the YoRipe app while businesses leverage UGCs and engagement to drive demand. Our mission is a better everyday life through doing more what we enjoy, discovering new interests and feel belonged to a supportive community.

We are looking for an exceptional User Acquisition Intern (start immediately) to attract home cooks to use YoRipe Mobile and Web App.

Objectives & Responsibilities
User growth action plan for YoRipe: Indonesia and Singapore
1. Strategize assets adhered to key messages
Channel and resource allocation
Projection and tracking (Google Analytics)

2. Execute PAID user acquisition tactics:
Facebook Ads
Google Ads

3. Execute UNPAID user acquisition tactics:
"YoRipe Challenges" promotion
Implement referral strategy across user journey
Support owned channels (SEO for website, YouTube, etc) in increasing reach and conversion to use web app/ download mobile app

If you enjoy working in an environment that celebrates growth & learning, values hard work, openness to challenge status quo and practise empathy, you'll thrive at YoRipe. :)
Job Requirement
You should be:
- Enjoy cooking and baking!
- Growth mindset – faster learner, thrives at challenges, humble to learn at every opportunity and apply learning to improve
- Team spirit – able to understand and align different perspectives, openness to criticism and ideas
- Ownership – work independently, strong sense of ownership in KPIs.
- Proactivity – act without being told what to do, excited to take ownership and work in a fast-paced startup environment
- Problem solving – able to analyze problem logically and think of out-of-box solution
- Analytical – fast at deriving insights from data and form assumptions

· Persistence – demonstrates tenacity and willingness to go to the distance to get something done
· Communication – able to explain rational behind an idea and processes clearly
- Excited to work in a startup environment where growth goals and stress level are high
- Min. 3 months of availability

Technical Skill Requirements:
- Google Analytics
- Facebook Ads, Google Ads
- SEO: keywords research, content writing and keyword bidding
- Experience in a team that run paid and unpaid channels for user acquisitions
- English level: proficient in speaking and writing

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