Search Engine Optimization Specialist

  • Job Ref.No: 01170152
  • Budget:
  • Timeline: to be confirmed later
  • Closing on: 14/06/2021
  • Country: Singapore

Job Description

Part-timers & Freelancers are welcomed to apply this Full time position
The specialist will manage all paid search campaigns on digital platforms, as well as other search and display marketing engines. A successful SEM/SEO Specialist will effectively manage the acquisitions (paid, earned, and owned media) and work with the Marketing team to maximize ROI, drive traffic, and customers.

Roles and Responsibilities
Execute tests, collect, and analyse data, identify trends and insights to achieve maximum ROI in paid search campaigns.
Track, report, and analyse website analytics and pay-per-click (PPC) initiatives and campaigns.
Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
Manage all pay-per-click (PPC) marketing activities.
Monitor SEO and web traffic metrics.
Optimize copy and landing pages for paid search engine marketing campaigns.
Perform ongoing paid keyword discovery, expansion, and optimization.
Research and analyse competitor advertising links.
Job Requirement
Proven SEO/SEM experience and success managing PPC/CPC campaigns across various digital platforms.
Well-versed in performance marketing, conversion, and online customer acquisition
Up to date with the latest trends and best practices in search engine marketing
In-depth experience with bid management tools (e.g., Outbrain, Clickable, and etc)
Experience with website analytics tools (e.g, Google Analytics, and etc)
Strong analytical skills and experience generating SEM reports.
Familiarity with A/B and multivariate experiments
Working knowledge of HTML, CSS, and JavaScript development and constraints
At least 2 years of relevant experience
Bachelor Degree in Marketing, Communications, or Relevant Fields.

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Onuorah Victor
Oh Don
Chai Justin
Tay Zandra
choo Rebecca
Kaur Japna
6 Job
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