Data Analyst Consumer

  • Job Ref.No: 01151125
  • Budget:
  • Timeline: to be confirmed later
  • Closing on: 03/06/2020
  • Country: Singapore
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Job Description

Part-timers & Freelancers are Welcome to apply this Full time position
Working within the Group Customer Analytics & Decisioning team, you will design data driven solutions to enable the Consumer Bank to capture new business opportunities.
Regular interaction with product and channel managers to understand their business objectives. Proactively recommend on how you think data & analytics could help them achieve their goals.
Apply data discovery, segmentation & other exploration techniques to identify emerging trends and opportunities for refining OCBC's customer propositions.
Develop targeting marketing campaigns to drive relevant communications to OCBC's customers & front-line channels - including design of Post-Campaign Analysis solutions to track effectiveness and uplift of Marketing activity.
Design of data visualisation and interactive dashboards.
Some use of more advanced analytical modelling techniques to predict & optimise customer and portfolio outcomes.
Job Requirement
Minimum 2 years hands-on experience working in an analytical marketing team - actively using Campaign Management software and/or dashboard design, model building. Banking industry experience not necessary.
Strong experience in Campaign Management function - with hands-on experience of a leading tool from the likes of Unica, Adobe, SAS. Awareness of Direct Marketing concepts such as A:B Testing, Event Based Marketing.
Strong hands-on skills in analytical tools like EDW, SQL, Qlik/Tableau, SAS, Python.
Knowledge of modern infrastructure/ tools like Hadoop, Talend, Spark is a plus.
Excellent communication skills with the ability to articulate complex solutions to non-technical users.
Energetic personality with an innovative, self-starting spirit. Someone that likes to ask "why?"

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