Job Description
Drive marketing and engagement for Moments of Life product via multi-channel, multi-partner marketing and integrated communications plans Develop powerful narratives and compelling content to promote the product (e.g. media materials, profile stories, product collateral and videos) to various target audiences, eg: project partners, media and the public Identify external partners (e.g. portals and retailers) for co-branding opportunities to drive adoption and engagementPlan and measure effectiveness of product marketing campaigns and track results with a focus on audience engagement and conversion Deliver cross-functional outcomes, collaborate closely with product team and partners Manage creative/digital agencies for online and offline ad buys, plus material generation Manage citizen feedback and provide resolution on social media Develop event planning strategies and lead execution for exhibitions and roadshows Source and manage vendors (e.g. large format printing and corporate gifts)
Job Requirement
6 and more years of relevant experience in Marketing, Marketing Communications and/or Product Marketing for technology and/or digital products Experience working with and pitching to reporters from lifestyle, tech, business across media channels Excellent communications and interpersonal skills to engage a wide spectrum of external and internal stakeholders, including multi-agency and cross-functional teams Possess the ability to understand business needs and challenges and have both creative and analytical skillsets Creative with a strong aesthetic sense in design and good writing skills an essential
INTERESTING JOBS THAT YOU MIGHT ALSO LIKE